yes sadly .. one of the best quotes I have read in recent years - here below: -

"The best minds of my generation are thinking about how to make people click ads. That sucks." - Jeff Hammerbacher

Sadly though hoards of science students are making a beeline for these corporations and using all forms of complicated analytical models to predict whether the next customer who walks in to the store with a dog would purchase salmon for dinner with a bourbon or with a prosecco !!